Activix
Website Design
Website & branding overhaul
Activix maintained a good looking website for while. But we needed to upgrade not only the website, but the branding as a whole.
The older design embraced a very flat design, and the accents consisted mainly of stock images displaying funny looking people. The goal was originally to mock the old practices of the industry and how Activix was there to fix those issues. It worked at first, but we needed a more professional branding as the company kept on growing.
I started by incorporating darker elements for more contrast between sections. A new gradient emerged, which married Activix's primary green colour and its CRM's blue colour. Elements inherited slightly rounded corners, minimal and soft box shadows for a much needed depth.
The technological aspect of the website got flipped on its head too. Opting for TailwindCSS, NuxtJS and Netlify instead of the previous Bootstrap, blade-theming in October CMS. We were ready to ditch the database aspect along with the traditional hosting framework.
Printed Documents
Business card
It was in dire need of a redesign. I opted for a very modern look. The black background gives it character and the picture make it vibrant and enjoyable to look at. The final product is printed on a matte thick paper and the edges are painted metallic black to hide the white colour of the paper.
Sales leave behind
One of my first assignments: A left behind of Activix CRM for their sales team. The original document was already in good shape, but lacked a bit of polished. I went for a very minimal approach, bullet lists and large on-screen showcases. I absolutely despise InDesign. Believe it or not, this pretty thing was 85% crafted with Pages.
Videos
Activix Homepage Video
Bold, (very) fast-pace video, radiating youthfulness while transpiring elegance and nobility at the same time.
200th Client Video
Activix has been growing phenomenally well in the last few years. Across Eastern Canada, more than 200 dealers (at that time) would trust Activix's solutions.
Social Media Infographics
For the first time in my life, my designs were borrowed by at least two competitor.
Activix
CRM. BDC Services. Phone & Web Training. Innovative solutions, fine-tuned for the automotive industry. Leader in phone & web training, performance analysis and management tools, Activix is reknown for its professionalism and client-oriented approach. Attentive to our customers' needs, we adapt to changes in the automotive industry and strive to develop the best solutions on the market. Our company has come a long way and we can proudly say that we remained true to our philosophy : people, innovation and ambition.
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